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Hi, there!

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I am so glad you found my site!

 

My name is Alyssa Mutterperl, and I am an experienced social media strategist adept in all stages of social strategy and content creation. I'm knowledgeable in trends, platform updates, and social media best practices- and always ready to dive into the next project and help grow social media profiles of all sizes.

 

In 2021, I received my MS Digital Marketing Communications from West Virginia University, and in 2019 graduated with a BBA in Management and Marketing from Pace University - NYC Campus. Previously, while residing in my hometown of Alexandria, VA, I obtained my AS in Business Administration and a certificate in social media marketing. 

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Social media tells a story, it's the newest marketing art form that allows us to not just reach a customer, but talk to them instantly. I strive on working as hard as possible creating engaging social media campaigns bridging the gap between brands and fans.

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CERTIFICATIONS AND AWARDS

  • 2020 MarCom Gold Award for Instagram Feed (SourceAmerica)

  • Facebook Blueprint: Digital Media Associate

  • Hootsuite Social Marketing Certification

  • Advanced Google Analytics

  • Google Analytics Individual Qualification

  • Google Data Studio

  • HubSpot Social Media Certification

  • HubSpot Content Marketing Certification

  • Twitter Flight School Video Badge

EDUCATION

  • MS in Digital Marketing Communications from West Virginia University (August 2021)

  • BBA in Arts and Entertainment Management with a minor in marketing from Pace University (December 2019)

  • AS in Business Administration with a certificate in social media marketing from Northern Virginia Community College (December 2017)

QUALIFICATIONS

  • Social Media Management

  • Fan Engagement

  • Content Creation

  • Influencer Outreach

  • Live Coverage

  • Social Analytics

  • Trend Research

  • Brand Strategy

  • Copywriting

  • Client Outreach

  • SproutSocial, Hootsuite, Later Softwares

  • Wix, Weebly, and WordPress proficient

  • Facebook Ad Manager

  • Spanish Language

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